Direct mail encompasses a wide variety of marketing materials, including sales letters, postcards, newsletters, brochures and catalogues. Direct mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.
What’s the advantage of direct mail marketing?
Unlike other forms of advertising, in which you’re never sure just who’s getting your message, direct mail lets you communicate one-to-one with your target audience. That allows you to control who receives your message, when it’s delivered, what’s in the envelope and how many people you reach.
Direct Mail printing allows for personalised print for each individual, and as we have seen in survey after survey, print is far wider read and is more likely to be stored in a persons memory when compared to an email. Print is also more engaging, and a more appreciated medium for many clients, who are more likely to take action or trust something posted directly to them, than electronic mail. Coupled with the fact that paper is a truly sustainable and renewable product, where-as the online and IT world has become one of the biggest concerns in environmental study groups, you can see why our business Direct Mail service is the sensible choice if you want to make the right impression and you’ll be glad you chose Prontaprint as your Direct Mail printers.